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Instagram launches iPad app with Reels at the core to rival TikTok
Published Sep 9, 2025
Updated Sep 9, 2025
Technology
5 min
Technology
Published Sep 9, 2025
Updated Sep 9, 2025
5 min
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Instagram launches iPad app with Reels at the core to rival TikTok
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Instagram has finally answered a long-standing demand from its users by rolling out a dedicated iPad app. But this is not just a simple extension of its mobile interface—the app has been built with Reels at the center, showcasing Meta’s aggressive push to position Instagram as a dominant short-video platform against TikTok. For years, iPad users had been asking Meta for a native app, often frustrated with scaling the iPhone app on the larger screen. This launch not only addresses that gap but does so with a clear focus: making Reels the flagship experience.
The placement of Reels as the core element is a bold strategic move. Instagram understands that the future of social media engagement lies in vertical, short-form video. Platforms like TikTok and YouTube Shorts have surged ahead, dra
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