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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy
Veröffentlicht am 22, Juli, 2025
Aktualisiert am 22, Juli, 2025
Technik
1 min
Technik
Veröffentlicht am 22, Juli, 2025
Aktualisiert am 22, Juli, 2025
1 min
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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy
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Trial description
Development of a privacy compliance environment for adtech companies to facilitate data sharing and application of AI models, replacing the lack of third party cookies; being TEMS Data Space the receptor of audience findings.
Objective
Support the creation of a collaborative framework to access data analytics in agreement with user privacy policies and data protection laws.
AI
Propensity models for audience targeting as an alternative to the use of third-party cookies.
Media and Techs involved
Henneo, Alayans, EITB, SQS.
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