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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy

TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy

Veröffentlicht am 22, Juli, 2025 Aktualisiert am 22, Juli, 2025 Technik

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TRIAL 4 - Hyper-Personalised Advertising Without Compromising Privacy

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Trusted European Media Data Space - Tems

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Trial description

Development of a privacy compliance environment for adtech companies to facilitate data sharing and application of AI models, replacing the lack of third party cookies; being TEMS Data Space the receptor of audience findings.

Objective

Support the creation of a collaborative framework to access data analytics in agreement with user privacy policies and data protection laws.

AI

Propensity models for audience targeting as an alternative to the use of third-party cookies.

Media and Techs involved

Henneo, Alayans, EITB, SQS.

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TRIAL 2 - Marketplace for content and services

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TRIAL 3 - Next level DRIVE – The Digital Revenue Initiative

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