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The media's problematic dependence on Google and Facebook
Published Nov 24, 2023
Updated Nov 24, 2023
Technology
5 min
Technology
Published Nov 24, 2023
Updated Nov 24, 2023
5 min
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The media's problematic dependence on Google and Facebook
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Big tech companies bring in plenty of traffic for media outlets but take a disproportionate chunk of the earnings. And even when agreements are signed, it’s Big Tech that sets the rules.
By Andreas Vou - Osservatorio Balcani e Caucaso Transeuropa (Rovereto)
Published on 2 September 2021 at 14:00
The media industry’s ever-increasing dependence on digital advertising revenue sees the two companies which dominate the market, Google and Facebook, dictate the fate and direction of journalism. Big Tech giants profit from the work of publishers yet take a disproportionate slice of the proceeds, particularly undercutting small and medium-sized outlets.
An analysis of web traffic data of six of the largest UK publishers found that over a third of their visits came
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